Corporate Social Responsibility (CSR) Communication and Its Role in Image Building for Companies in NCR
DOI:
https://doi.org/10.31305/rrijm.2024.v09.n11.005Keywords:
National Capital Region (NCR), Corporate Image, Brand Reputation, Corporate Social Responsibility (CSR) Communication, Stakeholder Engagement, Consumer Trust, Corporate TransparencyAbstract
The effect of CSR (Corporate Social Responsibility) messaging on NCR-based businesses' public perception is the focus of this research. Case studies of five well-known organizations, interviews with ten CSR managers, and survey data from two hundred customers make up the research's mixed-method approach. Results show that CSR messaging has a major impact on brand recognition, credibility, and customer retention. According to the poll, the majority of customers (78%) are aware of corporate social responsibility (CSR) initiatives via digital channels, with social media having the most influence. Seventy percent of people also said they had more faith in businesses that are transparent about their CSR initiatives, and 65 percent said they are more likely to buy from organizations with strong social missions. Case studies demonstrated the efficacy of multi-channel solutions, and interviews with CSR managers emphasized the significance of honest and open communication. Companies in the NCR would do well to follow the study's recommendation and implement CSR procedures that are consistent, transparent, and engaging if they want to improve their reputation and attract loyal customers.
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This is an open access article under the CC BY-NC-ND license Creative Commons Attribution-Noncommercial 4.0 International (CC BY-NC 4.0).
