A Study on Customer Intention in Online Shopping of Smart Kitchen Appliances

ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018    PDF ( 284 KB )
Author(s)
Dr. K. Gunasundari 1; Ms. P. Karthika 2

1Assistant Professor, Department of B.Com (E-Commerce) Vellalar College for Women(Autonomous), Erode (India)

2Assistant Professor, Department of B.Com (CA), Vellalar College for Women(Autonomous), Erode (India)

Abstract

The internet has developed into a new distribution channel and online transaction is rapidly increasing. This has created a need to understand how the consumer perceives online purchase. Online shopping is the process consumers go through when they decide to shop on the internet. Smart kitchen appliances play a major role in our daily life as they make our work easier. The more we try to make our life convenient and comfortable, the more significant the role of appliances turns out to be in determining the life style of women. Hence, an effort has been made to investigate online consumer intention to buying of smart kitchen appliances, which in turn provides E-marketers with a constructional framework for fine-tuning their E-businesses’ strategies.

Keywords
Convenient, Customer, Internet, Marketing, Smart Kitchen
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