A Study on Factors, Trend and Impact on Corporate Social Responsibility

ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018    PDF ( 287 KB )
Author(s)
Dr. A. Jaganathan 1; Dr. K . Palanichamy 2

1Head & Assistant Professor, Dept. of Management with CA, Bharathiar University Arts & Science College, Gudalur, The Nilgiris – 643212 Tamil Nadu (India)

2Head & Assistant Professor, Dept. of Commerce with CA, Bharathiar University Arts & Science College, Gudalur, The Nilgiris – 643212 Tamil Nadu (India)

Abstract

Corporate Social Responsibility involves the efforts business organizations undertake to meet their responsibilities both as economic and social agents. Businesses become aware of their social responsibilities through pressure exerted by their stakeholders. Customers, for example, expect businesses to supply reliable and safe products at a fair price. Stockholders demand that corporate operations be managed efficiently and that dividends or improved market value reward their investments. Some insights from the Indian arena have been put forward to envisage the basic essence of Corporate Social responsibility being manifested at the corporate level through their initiatives in this direction. The paper concludes that social responsibility is regarded as an overview corporate social responsibility, objectives of the study, social responsibility trend and impacting CSR plans, major factors influence to the CSR and suggestions of the study.

Keywords
Corporate Social Responsibility
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