Behavioral Finance

ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018    PDF ( 147 KB )
C. Krishna Kumari 1; B. Navitha 2

1PG Student, Bharathiar University Arts and Science College, Gudalur, The Nilgiris (India)

2Research Scholar , Bharathiar University Arts and Science College Gudalur, The Nilgiris (India)


The behavioral finance is the study of human decision making is related to the field of finance. The paper specifies about the specialization about the behavioral finance. The characteristics of the behavioral finance consist of emotions ,market impact etc.. behavioral finance is applied in the business sectors and the educational institutions. And finally the paper describes about the limitations of behavioral finance.

behavioral finance, characteristics, market
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