Comparative Analysis of Mobile Marketing Campaigns (Case Study of Nike, Adidas & Puma)

ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018    PDF ( 188 KB )
Author(s)
Dr. M.S. Loganathan 1; Mr N.Nasrudeen 2; K.Prabakaran 3

1Head of the Department, PG and Research Department of Commerce with CA, Hindusthan College of Arts and Science, Coimbatore, Tamilnadu (India)

2II M.Com CA, PG and Research Department of Commerce with CA, Hindusthan College of Arts and Science, Coimbatore, Tamilnadu (India)

3II M.Com CA, PG and Research Department of Commerce with CA, Hindusthan College of Arts and Science, Coimbatore, Tamilnadu (India)

Keywords
web-based networking media
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