Customer Adoption and Satisfaction towards Digital Banking Services with special reference to Coimbatore City

ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018    PDF ( 288 KB )
Author(s)
Dr. S.Vinoth 1; Dr. D.Dilip 2

1Associate Professor, RVS Institute of Management Studies and Research, Rathnavel Subramaniam College of Arts and Science, (Autonomous), Sulur, Coimbatore (India)

2Associate Professor, RVS Institute of Management Studies and Research, Rathnavel Subramaniam College of Arts and Science, (Autonomous), Sulur, Coimbatore (India)

Abstract

Technical advancements and technology based services dominate our life. Especially after demonetization in India, the need for using or adopting digital services in banking sector was increased exponentially. This paper aims to study the customer adoption and satisfaction towards using digital banking services by Coimbatore City respondents. A structured interview schedule has been prepared and data were collected from 100 respondents. Statistical tools used like Percentage, One-way ANOVA, Z Test and Ranking for Data Analysis. It finds out that, all 8 factors were highly influenced on usage of Digital Banking Services and Majority of them were highly satisfied with Digital Banking Services.

Keywords
Digital Banking, Adoption, Preference, Customer Satisfaction
Statistics
Article View: 221