Customer Satisfaction towards Online Purchase of Second Hand Products – A Study with reference to OLX

ICCMCT-2018 | Special Issue | September 2018 | Published Online: 29 September 2018    PDF ( 168 KB )
Author(s)
Ajith Anjitha 1; P. Deepika 2

1Ex-student, Master of Commerce, Maharajas College, Ernakulam (India)

2Ex-student, Master of Commerce, St. Thomas Arts and Science College, Puthencruz (India)

Abstract

The second hand goods’ market has increased substantially in recent years. This paper analyses the customer satisfaction of online purchase through OLX. Study found that the people have a moderate level of satisfaction towards OLX and the socio economic variables like gender age occupation have no association with satisfaction level. The study also examined different variables affecting customer while they making their purchase. Majority variables show that they were significant while customer made purchase. Customer also thinks shopping through OLX is superior when compared to physical shops.

Keywords
Online purchase, Second hand goods, Customer satisfaction, Online platform
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