Green Marketing and its Problems on Global Environment

ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018    PDF ( 133 KB )
Author(s)
Dr. Fathima Nagoor 1

1Assistant Professor Department of MBA, Pet Engineering College, Vallioor, Tamil Nadu (India)

Abstract

Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. Green marketing is that potential consumers will view a product or service’s “greenness” as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product – an assumption that, in my opinion, has not been proven conclusively.

Keywords
Green marketing , environmental benefits
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