Innovative Strategies of Companies for Staying Cost Competitive

ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018    PDF ( 189 KB )
DR. N.Ananthi 1

1Assistant Professor – Department of Business Administration Dr.Ambedkar Govt Arts College Vyasarpadi Chennai (India)


Today’s organizational environment is proving to be markedly different from that of the past. In the current era of globalization, competition among rivals in inevitable regardless of whether they are domestic or International. Innovation is a continuous process of discovery, learning and application of new technologies and techniques from many resources. Innovation can also take the form of organizational changes and new marketing strategies which spread out demand for products, support existing structures for new methods of production and amplify the efficiency of other types of innovative effort, leading to efficient productivity. In this article Paper titled “Innovative Strategies of Companies for Staying Cost Competitive” the purpose is to provide a literature perspective on the strategies of companies to gain cost competitive advantage.

Cost Management, Competitive strategy
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