Key Retail Store Attributes Determining Shoppers’ Perception and Satisfaction: An Empirical Study of Organised Retail Stores Located in Tirupati, AP.

DMS-GBMP | Special Issue | July-2018 | Published Online: 30 July 2018    PDF ( 312 KB )
DOI: https://doi.org/10.5281/zenodo.1328214
Author(s)
Dr. G. Somasekhar 1

1Assistant Professor, MITS School of Business, Madanapalle Institute of Technology & Science, Madanapalle (India)

Abstract

In present days the penetration of organized retailing outlets is growing faster than unorganized retail outlets and it has been witnessed by many retail reports. Rapid urbanization, availability of large variety of multinational brands, increasing literacy, increasing DINKS families and changing lifestyle and preferences has contributed to the growth of organized retail outlets in India. The organized retail outlets growing faster in Tirupati town due to Indian government announced under smart city programme. The study aims to identify key retail store attributes determining shoppers’ perception and satisfaction in Tirupati city, Andhra Pradesh. The study reveals that highest proportion of the shoppers agreed upon as a place to shop and followed by a place to compare as a utility aspects of organized retail outlets. There is a significant impact of store attributes on shoppers’ satisfaction. On observed individual store attributes impact on shoppers’ satisfaction, it is clear that Quality, Wide Product Range, Discount, Product Display, Ambience, Value for Money, Promotional Offers, Behaviour of the Staff, Mode of payment and Loyalty points have significant impact on shoppers’ satisfaction.

Keywords
Shopper, Organized, Perception, Retailing, Tirupati
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