Rural Entrepreneurship in terms of Rural Entrepreneurial Motivations

ICCMCT-2018 | Special Issue | September 2018 | Published Online: 29 September 2018    PDF ( 245 KB )
Asha A G 1

1Assistant Professor on Contract, Department of Commerce, SSV College, Valayanchirangara, Kerala (India)


In India the rural population depend primarily on agriculture and allied activities. Growth in the agricultural sector has shown a declining trend during the last decade. This has made a huge impact on the domestic production and employment. The problems affecting agriculture sector and the plight of rural population can be tackled to a great extent by developing entrepreneurial skills in rural India. In Kerala rural enterprises sector contributes to the process of economic growth, employment generation and balanced regional development. It has the potential to emerge as a strong, vibrant and globally competitive sector in the state’s economy with its excellent connectivity, communication network, and availability of highly or average skilled human resources and developing industrial infrastructure which is best suited for the growth of rural enterprises At this juncture, the researcher tries to identify rural entrepreneurial motivations of rural enterprises. The present study was undertaken to understand rural entrepreneurship in terms of rural entrepreneurial motivations. The analysis and interpretation of the data collected from 270 rural enterprises brought out fruitful findings relating to rural enterprises in Ernakulum district. The analysis brought out three dominant entrepreneurial motivations of ‘Enabling Environment’, ‘Autonomy and Intellectual Drive’ and ‘Social Anchoring’ and a measurement model with three latent constructs of entrepreneurial motivation derived through the Exploratory Factor Analysis procedure was validated through Confirmatory factor analysis (CFA).

Rural enterprises, Entrepreneurial motivations, Enabling Environment, Autonomy & Intellectual Drive and Social Anchoring
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