Rural Marketing in India – A Study

ICIMP-2018 | SPECIAL ISSUE | SEP-2018 | Published Online: 03 October 2018    PDF ( 193 KB )
Author(s)
Dr. P. Loganathan 1; P.Thangaraj 2

1Associate Professor, & Head, PG & Research Deptt of Economics, Kandaswami Kandar’s College, Velur Namakkal (India)

2Ph.D Research Scholar (Full Time) PG & Research Deptt of Economics, Kandaswami Kandar’s College, Velur Namakkal (India)

Abstract

The predominantly rural character of India‟s national economy is reflected in the very high proportion of its population living in rural areas with more than 700 million people living in rural areas, in some 5,80,000 villages, about two third of its workforce was engaged in agriculture and allied activities with a contribution of 29 percent of India‟s Gross Domestic Product (GDP), India‟s economy is predominantly rural in India‟s economy can be thought of as comprising of two main sectors, namely, the Rural Sector and the Urban Sector. The Rural sector is, in turn, composed of two main sub sectors.

Keywords
Definition of Rural Marketing, Characteristic of Rural Marketing, Significance
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