Impact Execution of Social-Media for Promoting e-Governance for Tribal Development: A Data-Driven Analysis


  • Roshni Sharma Research Scholar, Mohanlal Sukhaid University, Udaipur
  • Dr. Sunil Kumar Khatik Assistant Professor, Department of EAFM (Commerce), Govt Meera Girls College, Udaipur



Social media, e-Governance, Tribal Development, Rajasthan, Smart-PLS, Community Engagement, Government Transparency, Digital Governance


This study investigates the impact of Social Media execution on promoting e-Governance for Tribal Development in five tribal districts of Rajasthan: Banswara, Dungarpur, Udaipur, Pratapgarh, and Sirohi. Utilizing a sample size of 360 participants, the research employs Smart-PLS for data analysis to assess the relationships among Social Media usage, e-Governance practices, and Tribal Development outcomes. The findings reveal a significant positive influence of social media on both e-Governance and Tribal Development, underscoring the role of digital platforms in enhancing governmental transparency and community engagement. Specifically, social media facilitates improved access to government services and promotes active participation in developmental initiatives. Moreover, e-Governance is a crucial mediator in enhancing Tribal Development, highlighting the transformative potential of digital governance in marginalized communities. The study's policy implications suggest the need for targeted strategies to leverage social media for effective e-Governance, aiming to boost developmental outcomes in tribal regions. This research contributes to understanding digital tools in promoting sustainable development and offers practical insights for policymakers to enhance tribal welfare through innovative governance solutions.

Author Biographies

Roshni Sharma, Research Scholar, Mohanlal Sukhaid University, Udaipur

Roshni Sharma is a research scholar pursuing Ph.d. from Deptt. of Banking & Business Economics from Mohanlal Sukhadia University, Udaipur. She did & advance diploma in banking, insurance and equity from International College for Girls, Jaipur in 2012. Then she did M.Com from University of Rajasthan in 2014. She holds degree of Visharad in music(sitar). She became Company Secretary in 2016 with AIR 9th. Her fields of interest are Banking, finance, e-governance etc.

Dr. Sunil Kumar Khatik, Assistant Professor, Department of EAFM (Commerce), Govt Meera Girls College, Udaipur

Dr. Sunil Kumar Khatik is an Assistant Professor in the Department of EAFM (Commerce) at Govt Meera Girls College, Udaipur. He completed his B.Com from the University of Commerce College, Jaipur 2009. He then pursued his M.Com from the Department of EAFM at the University of Rajasthan, graduating in 2013. Dr. Khatik earned his Ph.D. from the Department of EAFM (Commerce) at the University of Rajasthan, Jaipur in 2018. Since January 12, 2019, he has worked as an Assistant Professor in the College Education Department, Rajasthan.


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How to Cite

Sharma, R., & Khatik, S. K. (2024). Impact Execution of Social-Media for Promoting e-Governance for Tribal Development: A Data-Driven Analysis . RESEARCH REVIEW International Journal of Multidisciplinary, 9(6), 167–177.