Redesigning The Commercial Image: A Sustainable Alternative for Community-Based Ventures

Authors

DOI:

https://doi.org/10.31305/rrijm.2024.v09.n11.028

Keywords:

sustainable, informality, sales, commercial image, strategies, monitoring

Abstract

The research is based on contributing to the sustainable and socioeconomic business development of small businesses that exist in Leonidas Plaza with the aim of embodying a philosophy of service, promoting their growth, facilitating the understanding of their functions and compliance with business regulations. Among the proposed objectives is to determine the degree of informality and guarantee compliance with labor rights, in addition to defining functional strategies for commercial businesses through sales techniques in order to redesign the commercial and business image of small businesses. Of the parish, in addition to measuring the impacts or results in order to monitor the application of new sales techniques and the knowledge acquired. The observation method made it possible to define the causes and effects of the existing situation in the premises and businesses of the town through an expert group and the study of the environment. The descriptive statistical method allowed a survey to be carried out as a baseline of the investigation, where neighborhood stores represented 35.7% of the total number of stores, followed by soup kitchens or restaurants with 12.9% representation and the existence of other businesses. With 10%. As a result, it is achieved that 50% of businesses and locals reduce labor informality by guaranteeing compliance with labor rights and that 70% of businesses developed strategies and techniques that increased sales.

Author Biographies

Lemoine Quintero, Frank Ángel, Eloy Alfaro Secular University of Manabi, Bahia Extension. Ecuador

Frank A. Lemoine Quintero, of Cuban/Ecuadorian nationality, has achieved the title of PhD in Economic Sciences and Master MBA at the Universidad Oriente, Santiago de Cuba, Cuba. Postdoctoral in Education and Technology and Research, Universidad de Oriente in Mexico and Postdoctoral in Didactic Strategies for Research. Current admission regulations of the “Jesús María Semprum” National Experimental University, Santa Bárbara-Zulia, Venezuela. Leader and co-leader of the collaborative and multidisciplinary R&D&i project and leader and co-leader of the Uleam Tourism Observatory research project. Currently a tenured professor at the Eloy Alfaro Lay University of Manabí, Bahía Extension. Author of academic and technical books, as well as scientific articles resulting from investigative studies. Researcher Researcher - REG-INV-16-01382 by SENESCYT.

Norma Rafaela Hernández Rodríguez, Doctor of Economic Sciences from the Faculty of Economic and Business Sciences of the University of Oriente. Cuba

Norma Rafaela Hernández Rodríguez, of Cuban nationality, has achieved the degrees of Bachelor in Economics, Master in Management and Doctor in Economic Sciences. She is a Full Professor at the Faculty of Economics and Business Sciences of the Universidad de Oriente and a Specialist in Business Management who addresses Innovation and Development at the Subsidiary of Copextel Santiago de Cuba S. A. With 30 years of experience as a Teacher, Director of Study Centers and Vice Dean Research and postgraduate. She was coordinator of the Doctorate Program in Economic Sciences (Categorized as Certificate) and that of Economic Sciences and Accounting and Financial Sciences. He has taught postgraduate and undergraduate courses in Cuba and abroad in countries such as: Ecuador, Venezuela and Cape Verde.  He has developed various research projects, including the applications of mathematical economic modeling, tourism marketing and commercialization, commercial logistics and logistical balanced scorecards, design and application of balanced and relational scorecards, and business and management management, public administration, supply and value chain. He has published several books and articles in referenced magazines and participated in multiple events.

Gema Viviana Carvajal Zambrano, Eloy Alfaro Secular University of Manabi, Bahia Extension. Ecuador

Gema Viviana Carvajal Zambrano, of Ecuadorian nationality, has achieved the titles of Commercial Engineer with a mention in investment projects (San Gregorio de Portoviejo University), Master in Business Administration with a mention in Marketing (University of Guayaquil). Diploma in Marketing (University of Guadalajara, Mexico). Diploma in Digital Marketing (University of Specialties of Espíritu Santo).  Researcher - accredited Aggregate 1 by SENESCYT (REG-INV-16-01656). Professor at the Eloy Alfaro Secular University of Manabí (ULEAM) Bahía de Caráquez Extension. Doctor in Technical Sciences from the University of Matanzas (Cuba). At the university level. I have held the position of Teacher, Leader of links with Society and Research projects, and president of the linkage commission with the Sucre – Bahía de Caráquez Extension Society.

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Published

20-11-2024

How to Cite

Frank Ángel, L. Q., Hernández Rodríguez, N. R., & Carvajal Zambrano, G. V. (2024). Redesigning The Commercial Image: A Sustainable Alternative for Community-Based Ventures. RESEARCH REVIEW International Journal of Multidisciplinary, 9(11), 204–215. https://doi.org/10.31305/rrijm.2024.v09.n11.028

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Vol. 9 No. 11 (2024): RESEARCH REVIEW International Journal of Multidisciplinary

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Articles

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This is an open access article under the CC BY-NC-ND license Creative Commons Attribution-Noncommercial 4.0 International (CC BY-NC 4.0).