Impact of Behavioural Retargeting on the Purchase Pattern of Customers


  • Dr. B. Abirami Associate Professor & Head
  • Meghna Rajan Research Scholar



Purchase pattern, Retargeting, Online shopping, Advertisements


Retargeting is a type of online advertising in which the consumer's previous activities are used to target them. In this paper it reflects the “impact of behavioural retargeting on the purchase pattern of consumers Using this relatively new method, businesses can now give customers customised recommendations in real time when they visit their websites, allowing them to remember their intents and possibly persuading them to make a purchase. This paper study the change in purchase pattern of the customers and it was found that the behavioural change is not influenced by retargeting advertisements.


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How to Cite

B. , A. ., & Rajan, M. . (2022). Impact of Behavioural Retargeting on the Purchase Pattern of Customers. RESEARCH REVIEW International Journal of Multidisciplinary, 7(9), 01–06.