Impact of Behavioural Retargeting on the Purchase Pattern of Customers

Authors

  • Dr. B. Abirami Associate Professor & Head
  • Meghna Rajan Research Scholar

DOI:

https://doi.org/10.31305/rrijm.2022.v07.i09.001

Keywords:

Purchase pattern, Retargeting, Online shopping, Advertisements

Abstract

Retargeting is a type of online advertising in which the consumer's previous activities are used to target them. In this paper it reflects the “impact of behavioural retargeting on the purchase pattern of consumers Using this relatively new method, businesses can now give customers customised recommendations in real time when they visit their websites, allowing them to remember their intents and possibly persuading them to make a purchase. This paper study the change in purchase pattern of the customers and it was found that the behavioural change is not influenced by retargeting advertisements.

References

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Published

20-09-2022

How to Cite

B. , A. ., & Rajan, M. . (2022). Impact of Behavioural Retargeting on the Purchase Pattern of Customers. RESEARCH REVIEW International Journal of Multidisciplinary, 7(9), 01–06. https://doi.org/10.31305/rrijm.2022.v07.i09.001