Keshari, K. and Srivastava, S. 2026. Electronic Word of Mouth: A Systematic Review of Its Evolution, Theoretical Foundations, Dimensions, and Role in Contemporary Consumer Marketing . RESEARCH REVIEW International Journal of Multidisciplinary. 11, 8 (Aug. 2026), 162–174. DOI:https://doi.org/10.31305/rrijm.2026.v11.n08.020.