[1]
Jajoria, T. and Dagar, P.D. 2026. Electronic Word of Mouth and Impulsive Buying Behaviour in Online Shopping: A Heuristic-Systematic Model Perspective. RESEARCH REVIEW International Journal of Multidisciplinary. 11, 5 (May 2026), 181–189. DOI:https://doi.org/10.31305/rrijm.2026.v11.n05.020.