KESHARI, Kriti; SRIVASTAVA, Sunita. Electronic Word of Mouth: A Systematic Review of Its Evolution, Theoretical Foundations, Dimensions, and Role in Contemporary Consumer Marketing . RESEARCH REVIEW International Journal of Multidisciplinary, [S. l.], v. 11, n. 8, p. 162–174, 2026. DOI: 10.31305/rrijm.2026.v11.n08.020. Disponível em: https://rrjournals.com/index.php/rrijm/article/view/407. Acesso em: 5 oct. 2026.