JAJORIA, Tannu; DAGAR, Pushp Deep. Electronic Word of Mouth and Impulsive Buying Behaviour in Online Shopping: A Heuristic-Systematic Model Perspective. RESEARCH REVIEW International Journal of Multidisciplinary, [S. l.], v. 11, n. 5, p. 181–189, 2026. DOI: 10.31305/rrijm.2026.v11.n05.020. Disponível em: https://rrjournals.com/index.php/rrijm/article/view/240. Acesso em: 7 jun. 2026.