SAINI, Ghanshyam; SHARMA, Prahlad. Artificial Intelligence-Based Digital Marketing and Consumer Buying Behaviour in the Electronics Sector. RESEARCH REVIEW International Journal of Multidisciplinary, [S. l.], v. 11, n. 6, p. 10–16, 2026. DOI: 10.31305/rrijm.2026.v11.n06.002. Disponível em: https://rrjournals.com/index.php/rrijm/article/view/250. Acesso em: 14 jun. 2026.