GUNGUNAWAT, A.; KHANDELWAL, N.; GUPTA, N. AI-Powered Personalization in Digital Marketing: Transforming Consumer Engagement and Strategy . RESEARCH REVIEW International Journal of Multidisciplinary, [S. l.], v. 9, n. 11, p. 183–191, 2024. DOI: 10.31305/rrijm.2024.v09.n11.026. Disponível em: https://rrjournals.com/index.php/rrijm/article/view/1640. Acesso em: 18 nov. 2025.