Gungunawat, Anita, Naman Khandelwal, and Nidhi Gupta. 2024. “AI-Powered Personalization in Digital Marketing: Transforming Consumer Engagement and Strategy”. RESEARCH REVIEW International Journal of Multidisciplinary 9 (11):183-91. https://doi.org/10.31305/rrijm.2024.v09.n11.026.