Saini, Ghanshyam, and Prahlad Sharma. “Artificial Intelligence-Based Digital Marketing and Consumer Buying Behaviour in the Electronics Sector”. RESEARCH REVIEW International Journal of Multidisciplinary 11, no. 6 (June 14, 2026): 10–16. Accessed June 14, 2026. https://rrjournals.com/index.php/rrijm/article/view/250.