Gungunawat, Anita, Naman Khandelwal, and Nidhi Gupta. “AI-Powered Personalization in Digital Marketing: Transforming Consumer Engagement and Strategy”. RESEARCH REVIEW International Journal of Multidisciplinary 9, no. 11 (November 20, 2024): 183–191. Accessed November 18, 2025. https://rrjournals.com/index.php/rrijm/article/view/1640.