1.
Somasundaran A. Destination Marketing and Tourist Engagement: A Case Study of Thrissur Pooram as a Cultural Tourism Attraction in Kerala. RRIJM [Internet]. 2026 Jun. 15 [cited 2026 Oct. 6];11(6):01-7. Available from: https://rrjournals.com/index.php/rrijm/article/view/366