A Genre Analysis of Bhutanese Newspaper Advertisement

Vol-5 | Issue-8 | August-2020 | Published Online: 17 August 2020    PDF ( 388 KB )
DOI: https://doi.org/10.31305/rrijm.2020.v05.i08.018
Karma Tshering 1

1Senior Teacher, Department of English, Wangbama Central School, Thimphu, Bhutan


The constitution of Bhutan states that Dzongkha is the state language of Bhutan and all official correspondences must be conducted in Dzongkha. However, English has become the dominating language in education, media, business and international communication. English is the medium of instruction in schools while Dzongkha is taught as a subject. English is widely used as a working language in offices and business in Bhutan though Dzongkha is considered as official working language. The use of Dzongkha is limited to Bhutan and it cannot be used for wider communication outside the country. Thus, English is preferred over Dzongkha as a language of communication, advertisement, and public announcements both by government offices and private organisations.

Kuensel, Dzongkha, Buddhist, GNH, Chorten.
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