Effectiveness of Digital Marketing for Better Customer Relationship Management

Vol-4 | Issue-5 | May 2019 | Published Online: 25 May 2019    PDF ( 234 KB )
Dr. Arun Ingle 1

1Director, Dr. Vitthalrao Vikhe Patil Foundation's IBMRD, Ahmednagar (India)


Relationships have expanded in significance in the field of business and marketing in the ongoing past. This significance can be connected to the changing idea of competition and technological improvements. In this unique circumstance, the inquiry that has been presented is in what manner these two components influence the improvement of relationships. On account of competition, relationships can fill in as the reason for upper hand. Digital channels mean techniques for customer-organization associations through innovation interfaces. An exploratory subjective examination was led with business administrators. The discoveries demonstrate that distinguishing relationship commencement is testing and that the inception contrasts between Business-to-Business (B2B) and Business-to-Customer (B2C) connections. Digital marketing exercises, for example, search engine commercials and direct messages are significant. The paper incorporates a digital point of view to relationship elements research. It adds to e-administration research by concentrating on relationship elements and expands relationship marketing research by investigating relationship inception.

digital channels; customer relationships; internet marketing; customer-company interaction.
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