The Influence of Artificial Intelligence on Employees’ Innovative Work Behaviour in Professional Service Firms
DOI:
https://doi.org/10.31305/rrijm.2026.CI.v11.n06.012Keywords:
Artificial Intelligence, Professional Service Firms, Innovative work behaviour, Organizational supportAbstract
Artificial Intelligence (AI) is becoming an important part of today’s workplaces, especially in professional service firms. This study looks at how AI affects employees’ innovative work behaviour, which means their ability to think creatively, suggest new ideas, and improve work processes. It mainly focuses on three factors: how much AI is used in the organization, how jobs change because of AI, and the level of support given by the organization. The study is based on a survey conducted among 100 employees who use AI tools in their work. The results show that when employees regularly use AI, they are more likely to come up with new ideas and work in a more innovative way. Changes in job roles due to AI also help employees focus on more important and creative tasks. Organizational support, such as training and guidance, also plays a role, but it needs improvement, especially in rewarding innovative efforts. Overall, the study shows that AI can positively influence employees’ creativity and innovation when it is properly used and supported. It also suggests that organizations should focus on training and encouraging employees to use AI effectively to create a more innovative work environment.
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