Mapping Electronic Gadget Usage in Urban Himachal Pradesh: A Demographic Perspective

Authors

  • Kuldeep Singh Research Scholar, Department of Commerce, School of Management, Maharaja Agrasen University, Baddi, Himachal Pradesh
  • Dr Kiran Chanda Assistant Professor, School of Management, Maharaja Agrasen University, Baddi, Himachal Pradesh.

DOI:

https://doi.org/10.31305/rrijm.2024.v09.n11.038

Keywords:

Social media, Social Media Platforms, Digital content, Digital Gadgets, customer Engagement

Abstract

This study aims to explore the usage patterns of electronic gadgets among the urban population of Himachal Pradesh with a focus on four big cities, i.e., Shimla, Dharamshala, Solan, and Mandi. Data were collected using a purposive sampling technique from 472 respondents and analysed with the help of Dichotomy analysis to identify the usage pattern of the digital gadgets and to assess the variation in the usage pattern across the six demographic variables, i.e., Age, City, Gender, Education, Income, and Occupation. Findings reveal that people typically use more than three devices at once, with smartphones being the most popular, followed by laptops, smartwatches, Bluetooth speakers, and earphones.  It was discovered that fewer people used fitness trackers.  It's interesting to note that usage habits did not significantly differ among demographic groups, suggesting widespread embrace of digital technology.  The report emphasizes the necessity of mobile-first policy approaches, inclusive digital literacy initiatives, and enhanced digital infrastructure.

Author Biographies

Kuldeep Singh, Research Scholar, Department of Commerce, School of Management, Maharaja Agrasen University, Baddi, Himachal Pradesh

Mr. Kuldeep Singh is a Research Scholar in the Department of Commerce, Maharaja Agrasen University, Baddi, Himachal Pradesh. He received his Bachelor of Commerce and Master of Commerce from Himachal Pradesh University - Shimla. Mr. Singh is pursuing his PhD degree in Marketing from Maharaja Agrasen University, Baddi, Himachal Pradesh. With a strong background in Marketing, he has contributed to various academic and professional platforms through research, teaching, and publications. His research interests include Digital Content Marketing and the Indian Knowledge System. Kuldeep Singh has presented papers at national and international conferences and has published in peer-reviewed journals. He is committed to advancing knowledge and practical insights in Digital Marketing through evidence-based research and collaborative initiatives.

Dr Kiran Chanda, Assistant Professor, School of Management, Maharaja Agrasen University, Baddi, Himachal Pradesh.

Dr. Kiran Chanda is working as an Assistant Professor (Commerce) at the School of Management, Maharaja Agrasen University, Baddi, Himachal Pradesh. She holds an M.Com, M.Phil, and Ph.D. in Commerce from Himachal Pradesh University, Shimla. She is having 07 years of academic experience in various institutions in India. She is actively engaged in teaching various UG & PG level courses i.e. Research Methodology, Marketing Research and Consumers Behaviour Quantitative Techniques, Marketing Management, Strategic Management, Corporate Accounting etc. She has published more than 20 research articles in various journals and edited books & conferences. She has supervised four PhD students under her guidance, and currently, four research scholars are working under her supervision on their PhDs. Thesis.

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Published

20-11-2024

How to Cite

Singh, K., & Chanda, K. (2024). Mapping Electronic Gadget Usage in Urban Himachal Pradesh: A Demographic Perspective. RESEARCH REVIEW International Journal of Multidisciplinary, 9(11), 289–298. https://doi.org/10.31305/rrijm.2024.v09.n11.038

Issue

Vol. 9 No. 11 (2024): RESEARCH REVIEW International Journal of Multidisciplinary

Section

Articles

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

This is an open access article under the CC BY-NC-ND license Creative Commons Attribution-Noncommercial 4.0 International (CC BY-NC 4.0).