Customer Satisfaction with Personal Selling of Indusind Bank

Abstract

Banking organisations use a range of promotional techniques to attract customers. Communication and consumer appeal are supported by the various aspects of a firm’s promotional mix and the firm retains full control over the extent to which these facets are used. The many components of a company’s promotional blend aid communication and customer attraction. The firm has complete control over how many of these aspects are used. Promotional blend comprises of advertising, personal selling, sales promotion etc. The degree to which any of these features are used tends to vary by industry and is dictated by the products and services they offer. Personal selling is one of the most important factors in the banking industry. It is a sales technique whereby the sales representatives employ their skill-sets to try to close a deal. The focus of this study is to look into Indusind Bank’s personal selling activities and how they relate to customer satisfaction.